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We are committed to protecting your privacy. We created our Privacy Policy ("Policy") in order to demonstrate our firm commitment to protecting the privacy of our visitors and shoppers.
Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. We encourage you to ask questions and to be very cautious before you disclose your personal information to others.
This Privacy Policy will explain the following regarding use of our site:
What information do we collect from you?
We collect two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our sites.
Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. Personal information is requested when you request information, and send us feedback. For example, this information might include your name, address, telephone number, and e-mail address. With this information, we can better provide you with personalized services.
Non-Personally Identifiable Information
This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you browse on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. For example, this information may include the Web site's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.
Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide our visitors with a superior experience. We use that information to enhance the operation of our site and administer our systems.
We gather information in the following ways:
Contact Information
If you contact us by telephone, e-mail or letter, we may keep a record of your correspondence or comments. If you report a problem with our site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling us, we may ask for your name and e-mail address in order to send you a reply.
We may also track visitor's traffic patterns throughout their online session, including which pages a visitor views while using the site. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We may use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information.
With whom do we share your information?
We do not sell, trade, or rent your personal information to others without your consent. We may provide Non-Personally Identifiable Information about traffic patterns, and related site information to third party advertisers, but these statistics do not include any Personally Identifiable Information.
Compliance with Service of Process or Law Enforcement: Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our site for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
What security precautions are in place to protect against the loss or misuse of your information?
You can be assured that your personal and account information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with our customers is of utmost concern to us. Our secure servers protect the information using advanced firewall technology.
When you access your account information, the information is kept on a secure server. All of the customer data we collect is protected against unauthorized access by physical security means.
Use of "cookies"
When you use our site we will store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a web site stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you. Our cookies store randomly assigned user identification numbers. The cookies make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain a secure site. You will be unable to shop on our site without your browser set to accept cookies.
Privacy Policy Changes
This Privacy Policy was last changed on October 11, 2009. If we make changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless we tell you otherwise.
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